The luxury residential market in India is scaling new heights as developers redefine luxury.Concierge services that offer high-net worth home buyers a bespoke lifestyle experience is the latest trend in this market segment.
Quintessentially Lifestyle,a global concierge service company,which has tied up with developers such as Nitesh Estates,Embassy,DLF and Lodha ,provides bespoke services that ensure your every wish is their command.
A member of Quintessentially India wanted a specific cricket bat for his sons birthday from the United Kingdom.The concierge service delivered the bat within 40 hours.
Another member from India wanted Japanese puppies of the breed 'S hiba Inu,similar to the one in the Richard Gere film Hachiko.The puppies were bought in Japan and flown in to India.
A family in Delhi fancied Amritsari puri-aloo for brunch on a Sunday,for which the concierge service organized cooks from Amritsar to come to Delhi and cook up a brunch for four.
One member requested for a DVD of an international award-winning documentary that was not on sale in the market.The concierge service contacted the filmmaker,got the filmmaker to convert the film into DVD and delivered it to the member.
From finding schools to seeking admissions,to shopping for you as well as arranging health checkups and doctor appointments,concierge services offer a host of benefits to home buyers,which is why the concept has become an important element in the luxury real estate market, says Nitesh Shetty,CMD,Nitesh Estates.The Bangalore-based developer offers concierge services at four of its luxury residential properties coming up in Goa and Bangalore.
In the highly competitive environment of luxury housing,developers have to employ all means available to them to differentiate their projects.Apart from superior project specifications they also have to offer lifestyle-enhancing amenities, says Om Ahuja,CEO of residential services in real estate consultancy Jones Lang LaSalle India.
The annual membership fee that concierge services charge in India varies from Rs 80,000toRs20lakhdepending on the kind of lifestyle services individuals desire.Services rendered like the ones mentioned earlier attract additional charges that can run into lakhs of rupees.Membership is not restricted to corporate tie-up slike in the case with developers.Anyone who has the money and desires a bespoke lifestyle can become a member.
Mishti Bose,Group CEO,Quintessentially Lifestyle India,says developers buy the membership in bulk for a period of one year,but the renewal structure varies from developer to developer.While some developers renew the membership for a fixed period,in other cases home buyers themselves have to do the renewal after a year.Launched in India in 2010,Quintessentially Lifestyle has a member base of 2,000.
Jitendra Virwani,CMD,Embassy Group,which has launched three luxury residential projects in Bangalore all of which have a concierge service facility,says they buy a one-year membership,which they offer complimentary to their home buyers.The renewal of the membership is left to the discretion of the home buyer, he says.With the help of a concierge service,Virwani has managed to bag tickets to the finals of some of the events at the upcoming London Olympics.
Nitesh Estates is working out a model where by home buyers would be entitled to a free lifetime membership at a concierge service company.We hope to launch it at one of our super premium luxury developments in Bangalore, says Shetty.
CONCIERGE SERVICES HAVE
Arranged for a private dinner for a member with the Dalai Lama Arranged for two people to climb the Sydney Opera House and watch the fireworks from the top of the sails at midnight on New Years Eve Closed the Sydney Harbour Bridge for a private climb so a member could propose to his partner Delivered a metal detector up the French Alps,for a member who had lost his house keys in the snow Arranged a full mock Vogue shoot for a members daughters 15th birthday,which included a full professional team of make-up artists,hair-dressers and photographers and mock ups of the photos as if they were the cover of Vogue magazine Arranged a party for 300 people at the Pyramids in Egypt Sourced a pet jelly fish for a members home Organised an epic,action-packed Indiana Jones-style adventure in Jordan which involved training by ex-MI 6 agents with missions including uncovering hidden treasures in the desert,rescuing hostages in densely populated market places,off-road desert driving,as well as private access to the ruins of Petra and camping in the Wadi Rum Source: Quintessentially
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