Saturday, March 24, 2012

TRIUMPH MOTORCYCLES TO SET UP ASSEMBLY OPERATIONS IN Narasapura Near Bangalore


British motorcycle brand Triumph Motorcycle will launch a range of high performance motorcycles in the Indian market mainly aimed at motorcycle enthusiasts later this year. The motorcycle showcased its motorcycle range at the 2012 Indian Auto Expo, where it pleasantly surprised many of the Indian enthusiast motorcycle riders when it announced prices of its CKD models, as the prices were very competitive. To assemble motorcycles in India, Triumph is said to have identified a 40 acre land parcel at Narsapura, situated on the Bangalore-Chennai highway.


Triumph Motorcycle Range

In the recent past, Karnataka has seen a big ticked investment in the motorcycle segment with Japanese motorcycle giant Honda setting up a plant close to the state’s capital of Bangalore. The country’s largest two wheeler maker, Hero MotoCorp, is also said to be finalizing plans to set up a plant close to Dharwad, Karnataka. With Triumph also planning to set up an assembly unit in Karnataka, this southern state will now play host to over four motorcycle makers including TVS, which has a manufacturing facility at Mysore.


Triumph Tiger 800XC

The location of Triumph’s plant at Narasapura, off Bangalore, is said to be strategic as the motorcycle maker is said to have chosen this location due to its accessibility to the Chennai port. Triumph India also plans to build affordable premium sports motorcycles with displacements of about 350cc in the coming yearsand these motorcycles could also be exported out of India. Therefore, the location to high quality port infrastructure is quite critical to the motorcycle maker, which will also assemble motorcycled through the completely knocked down(CKD) kit route, with the kits arriving from Great Britain.

Although the Triumph assembly unit will take nearly a year to become operational, the motorcycle maker is said to be all set to launch its motorcycles in the Indian market over the next few months. It is also said that Triumph plans to price four of its models very competitively, despite them being brought into India as CBUs initially. These models would later be assembled by Triumph once the assembly unit is up and running. That said, 3 motorcycle models in Triumph’s 7 bike portfolio for the Indian market would continue to remain completely built units(CBU) as they are low volume products.

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