Insurance Event Will Be Held At MG Road,Byappanahalli Stations
With commercial operations on the Reach 1 stretch settling down,Namma Metro is now looking at innovative ways to augment its revenue and address commuters needs.As a first step,the Bangalore Metro Rail Corporation (BMRC) will commercially exploit spaces in Reach 1 stations by renting them out for marketing events.
Given that the sprawling spaces at entrance and concourse levels of its Metro stations are a veritable goldmine,the BMRC will itself host an insurance event from March 5 to 19 at MG Road,Indiranagar and Byappanahalli stations.Insurance companies have been invited to hire spaces at these stations and market their policies and plans for commuters on the go.
A senior BMRC official told TOI that eight companies will be selected on a first-come-firstserved basis for each of the three stations.A maximum space of 50 sqft can be rented out at the concourse or entrance levels of a station to each of the eight participants.But rent and other details are still being worked out.
BMRC will hold the first preparatory meeting in this regard on Friday with some of the top government and private insurance companies,to give them a brief idea of what they intend to do and how much space will be available for each of them.A second round of meeting will be held on February 21 to clinch the issue.
The agenda is to generate revenue and at the same time benefit our esteemed commuters.The 15-day event will give Metro commuters the range of insurance options available for them and help them choose the best, a source in BMRC said.
SPACE FOR ADs SOON
The insurance event is just the beginning.BMRC is being approached by a number of media and advertising agencies to put up their ads on Metro piers and viaduct.
"We have planned to float tenders to sell space for advertising soon.Instead of letting people stick posters on the piers and causing visual pollution,it is better to organize things so that there will be a semblance of aesthetics and revenue generation as well,"BMRC officials said.
BMRC has already rented out a small corner for a kiosk selling national flags and knick-knacks at the MG Road station.
ON-THE-GO MARKETING
Harish Bijoor,brand consultant and CEO of Harish Bijoor Consults,believes that Namma Metro is truly going international,given its latest plans to exploit its marketing potential to the hilt.
"Metro is a natural passenger traffic generating outlet like malls,where you can market one thing with the other.This kind of marketing can be called on-the-go marketing or event marketing,where you can have stalls,skits,awareness programmes and video walls,which talk about brands.By taking such steps,Namma Metro can try to emulate London's Victoria station,"he said.
Bijoor said Metro stations are a great place for generating leads for business developers from all brands and services."You can create databases from the leads that you can collect from Metro locations,catch people who can be potential buyers and leads which are cold can be later warmed up to generate business.Metro can also be a great awareness creation centre point,"he explained.
WHAT AN IDEA: A 50 sqft space can be rented out at the concourse or entrance of the Metro stations
With commercial operations on the Reach 1 stretch settling down,Namma Metro is now looking at innovative ways to augment its revenue and address commuters needs.As a first step,the Bangalore Metro Rail Corporation (BMRC) will commercially exploit spaces in Reach 1 stations by renting them out for marketing events.
Given that the sprawling spaces at entrance and concourse levels of its Metro stations are a veritable goldmine,the BMRC will itself host an insurance event from March 5 to 19 at MG Road,Indiranagar and Byappanahalli stations.Insurance companies have been invited to hire spaces at these stations and market their policies and plans for commuters on the go.
A senior BMRC official told TOI that eight companies will be selected on a first-come-firstserved basis for each of the three stations.A maximum space of 50 sqft can be rented out at the concourse or entrance levels of a station to each of the eight participants.But rent and other details are still being worked out.
BMRC will hold the first preparatory meeting in this regard on Friday with some of the top government and private insurance companies,to give them a brief idea of what they intend to do and how much space will be available for each of them.A second round of meeting will be held on February 21 to clinch the issue.
The agenda is to generate revenue and at the same time benefit our esteemed commuters.The 15-day event will give Metro commuters the range of insurance options available for them and help them choose the best, a source in BMRC said.
SPACE FOR ADs SOON
The insurance event is just the beginning.BMRC is being approached by a number of media and advertising agencies to put up their ads on Metro piers and viaduct.
"We have planned to float tenders to sell space for advertising soon.Instead of letting people stick posters on the piers and causing visual pollution,it is better to organize things so that there will be a semblance of aesthetics and revenue generation as well,"BMRC officials said.
BMRC has already rented out a small corner for a kiosk selling national flags and knick-knacks at the MG Road station.
ON-THE-GO MARKETING
Harish Bijoor,brand consultant and CEO of Harish Bijoor Consults,believes that Namma Metro is truly going international,given its latest plans to exploit its marketing potential to the hilt.
"Metro is a natural passenger traffic generating outlet like malls,where you can market one thing with the other.This kind of marketing can be called on-the-go marketing or event marketing,where you can have stalls,skits,awareness programmes and video walls,which talk about brands.By taking such steps,Namma Metro can try to emulate London's Victoria station,"he said.
Bijoor said Metro stations are a great place for generating leads for business developers from all brands and services."You can create databases from the leads that you can collect from Metro locations,catch people who can be potential buyers and leads which are cold can be later warmed up to generate business.Metro can also be a great awareness creation centre point,"he explained.
WHAT AN IDEA: A 50 sqft space can be rented out at the concourse or entrance of the Metro stations
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